Heineken’s popup store “The Sub®Store” app

Update: we made also a WebGL version!

The Sub® is part beer cooler and beer drafter made by Heineken in partnership with Krups. The concept is similar modern coffee machines in that this device will allow for you to insert a “cartridge” of beer , keep it cold and you can poor yourself a glass at home like a pro.
Visit this site for more info.

As I write this, a popup store called The Sub®Store is displaying this device in all manners and colors in Paris and will close the 20th of December.

For this event, we were asked to develop one of several apps that would help showcase the device in the store. Our app would display some of the technical aspects of the device, its inner workings such as how the beer would come out, at what temperature, and how it is kept cold.

We worked for Megalo who designed the app’s UI and UX and all 2D assets. We also worked with GHiOM who created the 3D models used in this app.

The following video shows the app in action.

The Sub by Heineken from Da Viking Code on Vimeo.

This 3D technical drawing that you can manipulate has been amazing to help create.
Inside that 3D model, some “hotspot” points you can click can trigger events where the camera zooms into a specific position to show more details on a given process/detail by showing some descriptive text or animations.

This would run on a single type of device, an ipad air 2, and was created with Unity.
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